“Beyond Screens”
[ iDMAa 2009 Opening Session ]
“Beyond Screens: Redefining the Media Space” :: Dale Herigstad, Chief Creative Officer, Schematic
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Herigstad is interested in discussing innovation, both within his company, within iDMAa, and within new media spaces. Beta = “putting things out there” :: Herigstad notes that innovation is predicated upon new norms of speed-”we design for now, and imagine the future.”
Much of Herigstad’s keynote involves rethinking conceptions of space and place. He describes two spaces within the context of media creation and consumption: “interaction space” and “content space.” The relationship between these two spatial norms constitutes a s sweet spot for interface creation and innovation, based upon characteristics such as distance gestures and touch gestures, both of which must consider notions of place and scale in terms of public spaces ~ small group spaces (friends/family) ~ and personal spaces.
Herdigstad moves on to discuss spatial navigation in traditional, linear media consumption :: what is the space of the screen? how is it rendered and revealed? how can it be manipulated and shifted?
He describes gestural interfaces in which applications are surfaced in one space; there’s no moving away from or to different applications-the interface is the application, and components are colocated and coterminous. He discusses previous work with Home Shopping Network, Sony, Windows Media Center, Vongo, etc.
Herigstad moves on to a discussion of layering (a concept with rich implications for GPS and geolocative social interaction), and how this notion related to both content and experiences, describing these ideas from within the context of a major project with Accenture.
Ultimately, Harigstad is interested in interaction with, by, and through no devices, no remote :: haptics ~ movement ~ touch ::
In the future, Herigstad sees stereoscopic 3D and related navigation processes. He shows a really interesting graphic depicting human/media interaction from artwork to stereoscopic 3D, from 2D distal interaction with a painting to AR interaction within media to VR, to stereoscopic 3D, which essentially expands media to surround the participant rather than the participant entering into the space of media.
One of the final projects he describes is The Cannes Lions Touchwall, a 5′ x 12′ screen that constitutes a digital watering hole ~ the wall offers many connection possibilities based upon Time ~ Connections ~ Space :: RFID enabled, the interface encouraged ambient connections based upon predetermined information about registered participants. Social information connects participants; the entire display is haptic, public, integrated with mobile devices.
No real explicit talk of social triangulation in ITV so far… Context connections yes, but spatial connections triangulated by the social (see Bloxham’s tweet) seem absent.
Overall, a wonderful beginning to iDMAa 2009!