2005 project – looked to insert video art into urban spaces.  Matt’s interest is to open it to a social context.  As the piece evolved, they found that longer videos (ie, 10 min) didn’t keep viewers engaged; they kept walking by.

Throughout 1960s, as TV is gaining popularity by leaps and bounds, artists and activists started looking at TV as a way to spread messages.

In general, the business model for TV is to generate audience; create ads that resonate with the audience.  The artists/activists from the 60s were simply trying to make socially relevant ads/programming.

Using architecture as a medium. 2 conditions: distraction & habitual.  Architecture is experienced in fragments (individual buildings) and habitual (it’s always there).  Just like TV today.

different types of video installations:

• screen – more about TV models
• projecting – overlay, meshing one image over a stucture
• performance – fairly obvious
• interactivity – the user has an affect on what is displayed

This is some very cool stuff.  You can really make people think.  One of the interactive pieces in Chicago brings up word-clouds connected to the 1968 DNC riots.

for more…

www.v1b3.com

www.meme01.com