Mobile Media

Big Data and My Big Gut

“Locating Satellites.” Nope, it isn’t a B-52s song. It is what my “watch” is telling me. Quotation marks because the one thing that big digital device on my wrist can’t tell me (at least not that I have figured out, yet) is the time of day. Up at 5:30A for my morning run. I drag myself out of the sack early—I have to get rid of this big gut. iPod? Check. Favorite running shirt? Got it. Expensive high tech running shoes? Laced and ready. My new favorite running friend, my Garmin? The huge screen strapped to my wrist reads “Locating Satellites”—over and

Scott’s Media Missive: TweetFit

“I am a 35 year old single mom, and I work full time in downtown Atlanta to support myself and my two beautiful children. In my twenties I used to exercise regularly, but since my divorce four years ago I often find that I am too exhausted to make it to the gym. My hectic marketing job keeps my workdays full; however, three days per week I get a whole hour off for lunch.”

Things haven’t been easy for Emily. Now on top of all the challenges she has faced, she was also putting on weight. And she felt bad about it—and that made her feel bad about herself.